Beretta shotgun dating
Its influence at the time can be seen in Ian Fleming’s first novel, During the 1950s, Beretta also began its involvement with competition shooting on the Olympic and international level, the success of which helped fuel its sporting business, and in 1980 Beretta USA was established to meet the growing needs of the American market.
Today Beretta is the product of its past rather than a prisoner of it.
During the 1850s, the Fabbrica d’Armi Pietro Beretta, as it was then known, produced between 250 and 350 sporting guns annually.
Three decades later, at the beginning of the 1880s, production had increased to between 7,000 and 8,000.
Executive vice president Franco Gussalli Beretta, Pietro’s brother, is a true industrialist and the heir to a family tradition of technical innovation.
He’s never been quite as ardent as his brother when it comes to shooting; instead he likes to spend time in the factories, experimenting with new methods and technologies.
It was a multinational manufacturer, establishing itself as an actor on the industry’s international stage a generation or two before many other Italian manufacturers opened overseas subsidiaries.
At heart, Beretta’s purpose has always been to enhance one’s experience of the outdoors.
Whether providing precisely manufactured, high-quality firearms to Olympic trap and skeet competitors, reliable, accurate and safe sidearms to military customers throughout the world or finely engraved shotguns that double as works of art, Beretta achieves levels of craftsmanship and design that far exceed mere customer satisfaction.
By the 1540s, tens of thousands of arquebuses were being exported from Brescia, whether to freelance warlords or to anointed kings, including England’s Henry VIII, who was a regular customer, ordering thousands of weapons at a time.
The introduction of the flintlock in the 17th century was a major technological step toward codifying the modern sport of hunting with long-barreled guns.